Last year we commissioned a marketing company to conduct a survey for The ServiceMag. We were amazed by the results as we discovered that our ‘Entrepreneurship’ section attracted 68 percent of positive votes from readers. The profiles on young entrepreneurs and the articles in each issue of the magazine on how to start and sustain a business, make it grow, were a real source of motivation to many aspiring entrepreneurs who want to embrace the challenges and rewards of entrepreneurship.
Our gratitude goes to UNWOMEN for having sponsored that section for a whole year and as we look forward to having another partner for this section; we continue to believe that entrepreneurship especially among youth and women is key to Africa’s economic growth.
As entrepreneurs, our major challenges lie on getting advertisers and sponsors in order to keep the magazine free, educative and of high quality. Like most other entrepreneurs, we also face the challenge of getting the right, qualified and dedicated people to carry on our vision.
But one of the greatest lessons we have learnt right from the beginning is to be consistent no matter the challenges. Consistency delivers excellence. If you adopt the right attitude and make it a daily habit, you will become an excellent person, entrepreneur and organisation. As Jason Hartman says, “Your personal brand is a promise to your clients; a promise of quality, consistency, competence and reliability.” Therefore make consistency part of your personal brand.
It is for these reasons that we are extremely happy to feature MTN Rwanda as the cover story in this issue. Fourteen years of operations in Rwanda is quite a milestone that needs to be celebrated. Khaled Mikkawi, the CEO shares with readers how MTN has managed to build one of the strongest brands in the country.
Jim Rohn, a famous American entrepreneur, author and motivational speaker says that, “Success is neither magical nor mysterious. Success is the natural consequence of consistently applying basic fundamentals.” So do not wave on quality, on consistency. Do not go for mediocrity even for a single day.
Work towards excellence. Surround yourself with good people, good thoughts and good ideas. Brand yourself by being consistent even in tiny details… that is how you will reach the next level.