Deutsche Post DHL Group (DPDHL Group), the world’s leading mail and logistics service provider, has taken a big step in showing its long term commitment to the Rwandan market by opening a fully-fledged Rwandan subsidiary.
DHL Express Rwanda, formerly a DHL franchise operated by Gill Trading Ltd, a freight forwarding company until June this year, has shown that their business is not just about delivering boxes and envelopes, but working with people to help them secure their future, Rwanda’s future.
“The official inclusion into the DPDHL Group is a welcome opportunity for us and Rwanda as a whole. The injection of global expertise and investment ensures that we can provide world-class express services to our customers and connect Rwanda to the world. We have a dynamic team in Rwanda who are geared to take our offering and customer experience levels to new heights,” said Julie Mutoni, Country Manager for DHL Express Rwanda in an interview with The ServiceMag.
“We want to do all this through our very hardworking team, all of whom are Rwandans and in whom we continue to invest and develop their skills to make them international specialists,” she emphasised.
With a presence in the African continent for 37 years, DHL has an unparalleled footprint and operates in every African country and territory. Also, DHL recently announced a retail partnership with Engen, an Africa-based energy company, which will take their retail presence in Rwanda to 55 outlets.
The company has identified Rwanda as the hub of its East Africa operations as the Rwandan economy continues to post strong growth trends. Rwanda enjoyed positive Gross Domestic Product growth in 2014 and the International Monetary Fund (IMF) is projecting it to grow by 7% over the next two years.
“We are delighted at the speed at which Rwanda is working to actively improve its business climate and their aim to become a regional hub for communications services has made it easier to move goods and conduct business across borders,” said Charles Brewer, the Managing Director for DHL Express Sub Saharan Africa.
He said the move further enhances their investments in the growing Rwandan economy and aims to improve service quality and customer satisfaction in the region. He also pointed out the most recent DHL Global Connectedness Index, which revealed that Africa is the world’s least connected continent, when considering the ease of moving people, trade, information and finance.
“Rwanda has made great strides in looking to strip away bureaucracy, and in making their country an attractive destination for trade and investment. Their inclusion with the East African Community and Common Market for Eastern and Southern Africa (COMESA) is testament to this,” Brewer noted.
To this effect, DHL Express is in the process of seeing through the establishment of an airside transit gateway facility at Kigali International airport.
“We understand that to achieve growth, we need to ensure that we have the best facilities. The upgrades to our network operations and ongoing expansion assists us in meeting these expectations while maintaining our excellent service standard,” noted Brewer.
Mutoni, on the other hand cited small and medium enterprises (SMEs) as significant engines for growth in the region.
“Accessibility is an important consideration for SMEs looking to connect with global opportunities. There are hundreds of SMEs in Rwanda and we need to provide easy access and a team of highly trained Certified International Specialists to lead them to the very obvious opportunities that trading with the world can present,” she explained.
“Everything that is moved from one place to another needs the aid of logistics; we ensure that whatever needs to be delivered gets delivered. Our success has always been based on delivering excellent services for our customers,” she said.