Perseverance is defined as the ability to hold on, hang on, steady persistence in a course of action, a purpose, a state, etc., especially in spite of difficulties, obstacles or discouragement.

Having worked for several years as a trainer on Customer Service in Africa, I believed that improving service could offer a competitive edge to people, institutions, brands and countries. Seven years ago, we embarked on the journey to raise awareness on the importance of Customer Service through a business magazine published quarterly. Perseverance is probably the best word that can describe the journey over the years. What started as a simple hobby of sharing knowledge has become an interesting journey of immense learning.

In spite of all the difficulties faced in sustaining a high quality publication that is distributed free to the public, we are proud to have endured the hardships. In the face of being torn between holding on and giving up, we have held on, fully aware that the impact our work has on the development of Rwanda and Africa is far reaching.

Bob Marley said, “You never know how strong you are until being strong is your only choice.” We never knew we would hold on to this stage. Many of us give up on several dreams because of one major obstacle – FEAR. Fear is obviously part of the process but fear should never stop you from fulfilling your purpose.

Over the past seven years, we have produced twenty-nine issues in all. We have organised several business events bringing together thousands of stakeholders in the service industry with the most successful ones being the Awards Ceremonies for service champions and institutions. Our greatest joy, however, is the impact we make through our social media pages daily.

Let me take this opportunity to thank you dear readers, supporters, contributors, partners, clients, team members and all those who have stood by us in many ways. We wouldn’t be here without you. Thank you! And to you all in your different ventures we say, hold on, press on, perseverance always wins in the end!

Enjoy reading and cheers – to many more years of The ServiceMag!


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