Whether you are a small business that is just starting out or you are a large business that wants to leverage its appeal to a broader audience, you need to think about Facebook marketing. Social media marketing allows you to reach people in a way that is personal and intimate, and it is often easy to get started. However, there are drawbacks that must be considered. Make sure that you are aware of these eight basic mistakes that could quickly derail your Facebook marketing plans.
Mistake 1: Lack of Time
While Facebook is very fast on a post by post basis, you also need to think about maintaining it over time. It is easy to start a social media campaign, keeping it going day to day takes time. Make sure that you budget a small amount of time every day to keep up on your social media.
Mistake 2: Posting Too Quickly
One of social media’s most positive attributes is that it is so quick, but that quickness can surprise the unwary. Failing to think before you post can make you a laughingstock, or it can make people very angry at you. Be sure that you check what you are posting or re-posting before you do so.
Mistake 3: Lack of Theme
One thing that people look for in a company is theme. They want to know who you are, and to have a very good idea of what you are like. Part of the fun of social media is letting them know more about your personality. Make sure that you are consistent in terms of theme and temperament with regards to your personality.
Mistake 4: Unwise Friending
Some companies choose to friend everyone who likes them on Facebook, while others are more choosy. Remember that the people you choose to follow and friend reflect on you. Be sure that you know who they are before you invest in them.
Mistake 5: Grammar and Spelling Mistakes
Even on social media, where there are plenty of abbreviations and slang, you need to maintain good grammar and good spelling. This is especially true if you want to make sure that you portray yourself in a professional way.
Mistake 6: Slow Responses
Remember that people like responses, and the responses make the best impression when they are prompt. Too many people let their responses slide, and if you are someone who is deeply invested in making a good impression, you cannot do this. This is why it is important to have someone take responsibility for your social media.
Mistake 7: Poor Responder Choice
Who is responding to the people out there? You want to make sure that the person who is running your social media campaign is smart, discreet and savvy. They should be professional at all times, and even if you trust them completely, make sure that you are looking over their work on a regular basis.
Mistake 8: Repetitive Content
People are on Facebook to see something new. If they are just seeing the same old content over and over again, they will not be interested in what you have to say. Check your output over the last few months. If you are just repeating yourself, it is time to think about how you can broaden your horizons.
A social media marketing program can be the start of something wonderful for your company, so be sure to avoid the simple basic mistakes.