Have you ever realized that your business needs an online presence? It is absolutely essential. Can
you guess why? Even if your company does not conduct business online, customers and potential
customers are expecting to see you online. By online presence most of us reflect directly to their
Facebook page or Twitter account.

However, your online presence stands
for something greater than that? What
about having your own website? Why
can’t you set up a virtual version of your
business, with a welcoming, informative
website?

Here are just a few of the many reasons
why your business needs to establish its
online presence:
MAKE IT EASIER FOR
POTENTIAL CUSTOMERS TO
COME TO YOU
Today, if someone wants more
information about a company, they will
most likely do their research online.
Whether they’re specifically looking
for your company or they just want
to find any company that offers the
products or services that your company
offers, having an online presence will
give you a competitive edge. Potential
customers will not put a lot of effort
into finding you, and they should not
have to. A simple Google search
should provide them with all
the information they seek.
Your company’s website
is listed in the search
results. After browsing
your website, a client
should be satisfied
that you can provide
what they need.
You’ve just earned
another customer!
If you don’t have
a website, think
about the loss
you will be
experiencing.
MAKE IT EASIER TO
SHOWCASE YOUR PRODUCTS
AND SERVICES
The Internet gives businesses an
effective platform to showcase what they
have to offer. Your clients can find your
portfolio and testimonials from other
clients on your website. They can even
do this outside of business hours. An
online presence is an extension of your
brand that never sleeps.
MAKE IT EASIER TO MARKET
YOUR BRAND
Websites are excellent marketing
tools. They are also some of the most
cost effective methods of sending out
information to thousands of people.
Online marketing is extremely important
for all businesses because it has a
huge influence on the way consumers
make purchasing decisions. Modern
consumers have even indicated that they
look at companies in a negative light if
they cannot find them online. Using the
internet for marketing purposes allows
you to overcome distance barriers.
Persons thousands of miles away can be
learning all about your business with just
a few keystrokes. An online presence is
one of the most important investments
that a business can make.

By Didier Joyeux
[email protected]
www.lange.rw

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