Holding on to keep the boat afloat Over the past months, I have been working hard for a smooth transition with a new Publisher who was meant to take the ServiceMag to the next level of growth. Sadly, things did not work out and I am back to square one trying to make sure the boat does not sink. Over the past years, our main objective has been to raise awareness about the importance of improved service delivery for both the public and private institutions. We believe that good customer service is key to an efficient, professional working environment that undeniably contributes to the growth and development of a nation. However, a quality magazine like the one you are holding in your hands or reading right now online can only be sustained through partnerships with key institutions and not only through advertisement especially in an environment where the major stakeholders that understand the power of corporate communication are so few.