What is the first impression clients have of your brand? When a customer accidentally meets a
brand, a powerful brand ensures he/she will always think of that business whenever he/she thinks
about that field.

A brand should have a suitable logo;
convey the right message to your
business customers, have an easy to
pronounce name and have a good
reputation.
If any of the above are lacking in your
brand, consider re-branding. Rebranding
or brand refresh gives a new living
opportunity to your brand as well as your
business. It may include changing your
logo, color, Business name or Advertising
themes. Rebranding is helpful for small,
large, new or mature businesses.

• Rebranding raises the voice
of your brand
It makes you stand out more as it
distinguishes you from the competitors.
Rebranding changes the message that
your brand conveys for the best, hence
raising your meaningful customers’
engagement. May be your business has
operated for many years, but you realize
that your brand is becoming less and
less meaningful as the days go by. That
means it is time to rebrand.

• Rebranding is just repositioning
your company
Even if the market is now more saturated
than ever, you have an opportunity to
raise up your business. Your new image
will attract powerful customers’ intention.
Has your business gone through hazards
in the past years? Rebranding gives you
an opportunity to erase the negative
image of the past.

• Your new brand, your modern image
Your company can change focus or shift
from a local business to an international
one. In that case your brand must be able
to communicate your new focus.

By AGATAKO Happy

[email protected]
www.lange.rw